Hey everyone! Nicky here :)
If I could describe this video in one word, it would be this; mesmerizing. After watching this video for the FITC Tokyo conference for this year, I couldn’t help but press replay over and over again. Each time I watched the video, I tried to deconstruct how the video was made; the multiple layers and elements.
According to the description of the video, the title sequence was “sought to encapsulate the city itself – distilled to graphic form.” It was also made to “contrast the harmonies of traditional Japanese culture against the backdrop and sensory overload of present-day Tokyo.” Based on the designers’ objectives for the video, they clearly created the illusion of overload.
The director of the video is Ash Thorp, a graphic designer, illustrator, and creative director for a multitude of different mediums, including films. His design and direction for the video takes on a style of glitch. He pushes a harsh colour palette, dominant typographic style, simple geometry, gradients and isometric elements.
What amazes me most about this title sequence is its level of complexity. Creating this video would have had to require a massive library of different textures and materials layered over top of each other. As well, the amount of time and planning must have been a hefty task, just to work out each individual frame, animation, key frame, and transition.
I encourage you to the watch the video and truly witness something mesmerizing!
Even the stills from the video are beautiful!
Here is the website where you can view the stills as well: